TOAST Projects
Aditi Manchanda
About Aditi
Work & Projects
Writing
Places
On Repeat
Say Hi ♥
Lock Screen
New Page⌘N
Close Window⌘W
Export as PDF…
Print…⌘P
Undo⌘Z
Redo⇧⌘Z
Cut⌘X
Copy⌘C
Paste⌘V
Find…⌘F
Enter Full Screen^⌘F
Zoom In⌘+
Zoom Out⌘−
Aditi Manchanda - Notion
A
Aditi's SpacePages
👋 Aditi Manchanda
💼 Work
💡 Things I believe
🛍 Favourite products
📖 Reading list
🌟 People I admire
🗺 My kind of places
🎵 On repeat
✨ Brands I love
✍️ Writing
💌 Say hi
＋ New page
Aditi's Space/🏠 Home
Aditi Manchanda
In pursuit of cooler things, every day.
🏷 CurrentlyBuilding Toast and Halo
📚 ReadingRomcoms back to back 💕
🎧 ListeningEverybody - BSB
✈ Last tripSpain 🇪🇸
💕Indian by heart. London is my second home, Spain was my last escape. Wherever I am, I'm on a call with my team, planning the next trip, or in the middle of a good book, a project, or a chai I cannot put down, sometimes all three at once. This is the page behind the person.
Wander around
💼
Work
what I build
📖
Reading
sorted by vibe
💡
Things I Believe
unfiltered. very me.
🗺
My Places
a very biased list
🌟
People I admire
people who moved me
✨
Brands I love
makes me stop scrolling
💌
Say Hi
always open
🥂TOAST
A strategy and creative studio for creators and founder-led brands.
"We make ambitious people look inevitable. You bring the spark. We make sure the internet catches fire."What TOAST does
●
TOAST takes founder-led brands from invisible to unforgettable. Brand strategy, creative direction, content, and design, built for the kind of businesses people end up putting on their moodboards.
●
We work with creators and founders who have something real to say and need help making the internet believe them.
Client portfolio
20+ brands globally. Cycling Bears, The Whole Kitchen, and more.
📂 VIEW FULL PORTFOLIO ↗
Also building ✨
Halo, something sparkly is in the making. Follow for updates: @wearhalo.in ↗
📍 Where we work from
●In a new country every few months, working with founders across the globe.
Some things deserve an applause. We prefer to raise a TOAST.
Things I believe
Unfiltered. A little chaotic. Very me.
🧠Everyone needs therapy. Not because something's broken - because you deserve to understand yourself that well.
💛Mental health is not a phase. It's the whole assignment.
✨People remember how you made them feel.
👂Listen. Actually listen - not just wait for your turn to talk.
📖Teach everything you know. Generosity has a very good ROI.
💼Give your team the work they love. Help them learn the rest.
🌍Travel doesn't just broaden horizons - it rewires them.
🤝Make friends everywhere. But choose carefully who you build with.
🙋Ask for things. If you don't ask, the answer is already no.
Favourite products
Things I actually use and would recommend at 11pm without hesitation.
●
Walking pad - My most recent obsession. I am on it more than I expected and I have zero regrets.
●
AI tools - I use them to build systems that make my life simpler. Not a replacement for thinking a way to think better and faster.
●
Anti-glare glasses - Screens don't scare me anymore. A genuine quality-of-life upgrade.
●
Stanley cup - I was resistant. Then I got one. Now I understand.
●
Paintbrush - Turns out painting is the one thing that fully shuts my brain off. Highly recommend finding yours.
Reading list
Currently: romcom back to back. No apologies.
Business & money
●Steven Bartlett - The Diary of a CEO
●Morgan Housel - Psychology of Money
●Russell Brunson - Expert Secrets
●Rachel Rodgers - We Should All Be Millionaires
Self & growth
●Mel Robbins - The Let Them Theory
●Brianna Wiest - The Mountain Is You
●Robin Sharma - The Little Black Book for Stunning Success
Fiction & feeling
●Elif Shafak - Forty Rules of Love
●Toshikazu Kawaguchi - Before the Coffee Gets Cold
●Emily Henry - Book Lovers
●Tessa Bailey - His Risk to Take
●Christina Lauren - Beautiful
●E.L. James - The Mister
Crime & can't-put-it-down
●Freida McFadden - Never Lie
●Amy Tintera - Listen for the Lie
●Sheila O'Flanagan - Bad Behaviour
●Aubrey Niffenegger - The Favourite Wife
People I admire
Not a hall of fame. Just people who made me think and be different.
●
Sr Maria Swati, Principal, Carmel Convent, The best example of leadership I had growing up. She held rules and love in the same hand without dropping either. Disciplined but never cold, caring but never soft. The kind of teacher who shapes who you become long after you've left her classroom.
●
MS Dhoni - Ex-Captain, Indian Cricket Team - Won a World Cup and immediately looked for his teammates. Never needed the moment - just handed it to everyone else. Still learning that one.
●
Smt Smriti Irani, Union Cabinet Minister, India, Walks in with knowledge, context, and composure. Doesn't just hold her ground, cites the source while doing it. That level of preparation is its own kind of power.
●
Shri Narendra Modi, Prime Minister, India, My biggest inspiration for consistency, right priorities, and inclusivity in every sense of the word. Talks to a farmer the same way he talks to heads of nations, every single person feels seen. GOAL: to work with him someday. 🙏✨
●
Priyanka Chopra - Actor, Producer, Global Icon - Didn't wait for the door to open. Walked through the wall instead, on her own terms. That's the template.
My kind of places
The spots, the rituals, the little things that feel like home wherever I am.
●
Cafe around the corner: no matter where I am, I like to get lost in a quaint corner of a cafe. The coffee is secondary. The buzz of people walking in and out puts me in a buzz of my own.
●
The docks: water calms me in a way nothing else does. It gives me the space to just be myself, think without pressure, and breathe.
●
Aerial yoga: found this by accident, can't stop. Humbling in the best way.
●
Grocery stores: Aisle walking, buying things I won't use, best therapy after a busy day.
●
Anywhere with good food and a window seat: the view is negotiable. The food not so much.
●
New lanes: a new road, a new area, any damn city. There's something calming about walking somewhere you've never been, with no plan and no map.
On repeat
a trip down my memory lane.
Playing now
Brands I love
The ones that made me stop scrolling, think "how did they do that?" - and go tell someone about it.
Apple ↗
🍎 My morning, my workday, my off day, and every moment in between. I press copy on my phone and Command+V on my laptop. Tell me another brand that's earned that much real estate in a person's life. I'LL WAIT.
Clinique ↗
💄 The lip balm. That's it. That's the whole review. I have NEVER, not once in my life, found better. NON-NEGOTIABLE, end of discussion.
Typo ↗
✏️ Nothing tops a store full of the most adorable diaries, mementos, and gifts you didn't know you needed until they were in your hands. I go in for one thing. I leave with bags. EVERY. SINGLE. TIME.
Cetaphil ↗
🧴 My skin needs moisturising. Cetaphil gets that. I've tried other things. I keep coming back. That's really all there is to say.
Jo Malone ↗
🌸 Not just a perfume. A whole mood. Jo Malone understood that scent is memory long before anyone else made it a brand.
✍️Writing
No cadence. No newsletter. No posting schedule. Just when there's something worth saying, and I'll know when that is.
💌Say hi.
Genuinely. I mean it.
Whether you're a founder with something to build, a marketer with a problem to solve, or someone who just wants to talk about a book / a city / a bad decision that turned out great - I'm here for it. I love conversations. I love meeting new people. I have friends across the globe and I'm always looking to add more.
📧 aditi@raiseatoast.co
Inbox zero is a lifestyle. I will reply - and I'll actually have read what you wrote.
💼 linkedin.com/in/adimanchanda
I research everyone before I meet them, post when I have something to say, and yes - I check DMs.
📷 @adiimanchanda
Travel, food, strong opinions, and the occasional behind-the-scenes of building something from scratch.
Untitled
Start writing…
Notes
Pinned
🥂 Milestones
how it all happened
🧘 France Retreat
june long weekend
🍊 Client work
my portfolios
🌧️ London
the story draft
🌀 Brain dump
don't open this
Milestones 🥂
how TOAST came to be
2019
Graduated from SMU. Got a job.
Knew it wasn't the last stop.
2021
Started creating content online.
Found what worked. Kept going.
2022
Luxury brand management cert, London.
Began freelancing. Paused the content.
Dec
2022
2022
First client: Cycling Bears.
A Singapore luxury fitness brand. Real work, from day one.
2023–
2024
2024
Work trips, new clients, first hire. First office lease.
An address. A payroll. No going back.
Jan
2025
2025
Six months in London.
Made the call to properly build a Studio.
July
2025
2025
TOAST officially registered.
A name. A logo. A website.
Jan
2026
2026
Turned 30. Solo trip to Spain. 🇪🇸
Best decision ever.
Now
Currently building Toast and Halo with a small team. Chai constantly in hand. 🥂
France 🧘
wellness retreat 2027 Provence
Okay so. Provence. Six days. It is happening.
Things I want from this trip:
☐Morning yoga every single day no exceptions, no negotiating with past-me
☐No wifi after dinner. Strict. Vee is the accountability partner on this one
☐One very long, very slow lunch somewhere with a view
☐Lavender fields. Non-negotiable.
☐Saturday morning market wander, buy things I don't need, have no regrets
Need to sort before I go:
☐Accommodation checking with Vee about single vs share rooms
☐New yoga set preferably matching co-ords (this is important)
☐New mat the current one is embarrassing
☐New suitcase. Yes. Final answer. Not discussing.
Manifest! Manifest! Manifest! ✨
Client work 🍊
portfolios + links
☐
Marketing portfolio
drive.google.com/file/d/1zsvQYiEyLA6OldSaOyniAD6oj-Zp-nbm ↗
drive.google.com/file/d/1zsvQYiEyLA6OldSaOyniAD6oj-Zp-nbm ↗
☐
Branding portfolio
drive.google.com/file/d/1NM7o1K_zVGwfFa1Wy10u-UpchJ_-h2sB ↗
drive.google.com/file/d/1NM7o1K_zVGwfFa1Wy10u-UpchJ_-h2sB ↗
☑
TWK launch campaign, impressions up 40% in 4 days! YAY! 🎉
London 🌧️
a love letter to the city
"I did not expect to fall in love with a city. And then London happened."
You can walk the streets here and strangers smile at you. They actually smile. Doors are held. Someone always points the way. People are kinder than you expect, and somehow crisper too. There is a warmth to the city that nobody warns you about before you arrive.
London lets you disappear completely and find yourself again in the middle of all the noise. It never asked me to perform. It just let me be, and I think that is the rarest thing a city can do.
I found my girl gang here. The kind of women you do not have to explain yourself to. The kind that show up at the wrong tube stop because you needed them. The kind you would move countries for.
I found a bit of myself too. In the slow mornings, the walks along the river, the bookshops, the evenings that went on longer than planned. London will always feel like home. There is no undoing that.
That's exactly why I keep going back.
Brain dump 🌀
seriously, don't open this
☐client hasn't paid and I do NOT want to pause the work. what do I do. WHAT DO I DO.
☐I don't like what D said in that call. need time to process. not ready to reply yet.
☑send that invoice (the one from 3 weeks ago. yes that one.)
☐am I a London person or an everywhere person. probably everywhere. (london when lost.)
☐3am me has 6 new business ideas. 7am me has a headache and a calendar full of things 3am me agreed to.
☐someone said "synergy" and "circle back" in the same meeting. I stayed on camera and did not laugh, GROWTH!
☑stop buying books. NOT HAPPENING.
☐chai count today: 4. should I be concerned? probably, but will I????
REMINDER: you are doing really well. be a bit nicer to yourself. okay? okay.
